Reaching Generation Z with BombBomb
When it comes to high-touch enrollment marketing to Generation
Z, there are few products better than BombBomb. See what it can do
for you in today’s post!
[Full Disclosure: I’m a BombBomb affiliate, and the links
below are affiliate links. While I do get a little something out of
it if you decide to use BombBomb, the real reason I’m writing
this post is because I’ve enjoyed the results of using BombBomb
for my own marketing and sales. It works, and I think you should
know about this really cool marketing tool.]
Generation Z is unlike any generation before it. But like
previous generations, it’s difficult to understand their
preferences and motivations while they’re still so young.
This quality of unknowns creates a challenge for enrollment
marketers in every kind of private college, university, or
independent school.
However, there are some things that we
do know about Generation Z.
They’re real digital technology natives.
While many Millennials remember a time when digital technology
was not integral to daily life, no one in Generation Z has any
memory of life without a screen.
They’re independent.
It seems this new generation is reluctant to trust their careers
to corporations, wanting more of a stake in their future than any
preceding generation. In fact, up
to 72% of high schoolers say they want to start a business
someday.
They’re global minded.
Past generations have been globally aware, but Generation Z is
globally minded. Their digitally integrated world isn’t hindered
by geographic or political barriers as they converse with friends
and followers from around the world on social media.
They’re realistic.
They are the only generation not to know what the world was like
before 9/11. They’ve never known a day without a 24-hour news
cycle. They can’t imagine a world without social media. They’re
also growing up in homes that were significantly affected by the
Great Recession that started in 2008.
Mix terrorism, violence, and economic distress with 24/7 access
to an Internet that will show you the gruesome details of it all,
and it produces a harshly realistic view of the world.
They’re individuals.
Another interesting quality of this generation is that although
they’re tightly connected to their world, young people desire to
be unique, to make a distinct impression. They want to make a
change that uniquely reflects their individuality.
Time for a Different Approach
For some time now, marketers in every field have become enamored
with the ability of technologies to create personalized experiences
with education brands.
But even with the latest innovations like messaging
apps that respond to prospective student’s queries, nothing
can beat the unique feeling for a member of Generation Z than
getting a truly unique message.
High-touch enrollment marketing resonates more deeply with
Generation Z than previous generations because they have a
realistic view on how technology can mimic human interaction.
This partly explains the frustration admissions officers are
feeling with the limited ways to reach Generation Z. Many of them
lament how prospective students don’t read email, respond to
texts — let alone answer a phone!
Generation Z students’ strong individualism also plays a
role.
This individualism (which translates into entrepreneurialism for
many of them) might come from a feeling of responsibility to put
the world back together.
“They have this self-awareness that systems have been broken.
But they can’t be the generation that says we’ll break it even
more.” – MTV president
Sean Atkins to TIME magazine
The TIME magazine article suggests that Generation Z believes
that the institutions that make society have been
“disrupted.”
This means that many of them feel they have a part to play as
an individual in rebuilding our world.
More than a Number
With this incredibly personal call to change the world and a
realistic view on technology, prospective students respond very
well to high-touch interactions.
They want to be more than a number. They want to be an
individual.
Don’t misunderstand me. I’m an advocate for using automation
like the messaging apps I mentioned above and tools
like these.
But these automations should be used strategically to
free up your time to implement high-touch tactics with prospective
students who are highly likely to enroll at your
school.
While BombBomb is a modern marketing technology, it’s a tool
I’d put in a little different category.
Email Meets Video Marketing Meets FaceTime
BombBomb is a
video email marketing software that lets you create quick,
personal video email messages that you can send through your Gmail
or Outlook email.
Science Is on Its Side
BombBomb is a communication medium that enhances the unique
personal qualities of your message.
With video email, prospective students not only get your
message, they see your gestures, hear your voice, and watch the
visual clues your body is giving them.
This leverages the science
we have which says that up to 93% of all communication is
nonverbal.
No matter how good your copy, design, or messaging, nothing
comes close to the power of communicating your message in
person.
It Can’t Be Faked
Chatbots may be able to mimic human interaction, but we all know
they’re not real humans.
Really good copywriting with personalization techniques can
create incredibly personal emails and direct mail pieces.
But there is still that doubt that it was meant specifically for
me.
Only high-touch enrollment marketing techniques send genuinely
one-to-one human communications that can’t be faked.
When you get a handwritten note that asks how your last music
rehearsal went, you know it came from the enrollment officer
directly to you.
Likewise, when you get a video email, you know it wasn’t
faked.
Watching your enrollment officer’s personal video message is
almost like being on a FaceTime call with them.
It Is Scalable (Kind of)
One of the problems with high-touch enrollment marketing is that
it doesn’t scale well.
You can’t possibly have high-touch interactions with all of
the prospective students you’re responsible for. You can only
reach the ones most likely to enroll.
But with BombBomb, you can get more high-touch messages in a day
than ever before.
It’s way faster to push the record button, give your message,
and push send than it is to sit down and write out a letter.
With that kind of speed, you get much more scale out of video
email marketing than you would out of other high-touch
strategies.
Go Ahead and Try it Out
You can
start a 14 day trial here to see if BombBomb is right for you
and your enrollment team.
I hope this little product review has been helpful. Keep looking
for new tools to come in the future to help you boost your
enrollment numbers this year!
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Featured image by Djile via Adobe
Stock
This post was originally published at:
https://www.caylor-solutions.com/reaching-generation-z-with-bombbomb-product-review/
The post
Reaching Generation Z with BombBomb appeared first on edSocialMedia.
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